"You get life-long access to this online training."
I read this on more and more on landingpages for online courses. Perpetual access...as if that is an super advantage for the buyer. Because sure, you might want to do a deep dive in that course in about 5 years time, right? Huh-huh. Or maybe you'll sell that 2010 course once more. No. No, no, no. Of course not. I am all for lifelong learning. But not for learning the same things for years on end. Because hey, you already learned the course content. I think life-long online course licenses are just silly. For five reasons in particular. Actually, more than five. But for less is more reasons, I'll stick to five.Read More